Thursday, February 05, 2009

Herd Mentality

From NewScientist:

Scott Wiltermuth of Stanford University in California and colleagues have found that activities performed in unison, such as marching or dancing, increase loyalty to the group. "It makes us feel as though we're part of a larger entity, so we see the group's welfare as being as important as our own," he says.

Read it here. Uh - "Yes We Can." Right.